Jef Cunningham is a designer who loves simplicity & poetry.

Jef grew up in the west of Ireland and studied both computer science and film en route to discovering interaction design. He has since practiced his craft at places like Apple and IDEO, where he discovered the magic of working in interdisciplinary teams. He's passionate about the product thinking journey, from concept to build, and especially iterating. He started a company to build a social video experience called Snowball.

He is now building something new.

When he's not designing, Jef makes electronic music, experiments with short films, and gets in his morning surf.


Creative Direction
Information Architecture
Visual Design
Interaction Design
Filmmaking & Storytelling
Prototyping & Coding



IDEA Gold Service Design
IDEA Bronze Research
IDEA Bronze Design Strategy

Spark Gold Award
ISDA Silver Research
ISDA Silver Service Design